Alexandra Burke’s very much awaited comeback, ‘Elephant’, is a dance pop bomb. It has every single ingredient to be a hit: hooking verses, slick production, insane synths and a frenetic beat that drives the song in a way that Rihanna’s ‘We Found Love’ does. It even has a semi dub step breakdown, and despite all these qualities can be found in many songs nowadays, ‘Elephant’ is fresh and fierce.
It is currently #3 on iTunes UK and going strong, which is a success considering it doesn’t have Radio 1’s support. It’ll be interesting to see where it charts at the end of the week and if this prompts more airplay.